I'm not really sure what it should pertain to, but how about some contests, like a monthly or bimonthly deal. Maybe a weekly "Caption This!", with the prize being... well, I don't know that either, but a contest type deal when lots of people get on here would be interesting.
ooo... That's a cool idea.
If I can get a deal on getting a bunch of shirts, shirts would be great prizes. I'll look into it
Shirts would be fantastic prizes. You could even put up a contest forum and have a "Contest Hall of Fame" and have people who have won multiple times have their names stickied in a topic on it.
AGAIN. FANTASTIC IDEA! D:
Contests would really draw in a crowd of fans if you announce it on youtube or something, when you're going to do it.
After all, who DOESN'T like winning?

How about 'Win A Date with Toby Turner'?

Or 'Win A Visit From Toby Turner And Help To Make Your Ex-boyfriend Look Like A Dick' works too.
I've got a perfect idea for a contest!
Everybody knows the freaky header picture of Toby. ( If not, scroll up )
You should have a "Whoever takes the best picture of themselves making the same expression as Toby's header pic wins a t-shirt" or something hahaha.
Hello everyone,
It is a great idea to appraise the winner through contest by providing him some sort of prize. In this way, the forum will probably fetch some more people from the cyberspace.